Using+Media+Ads+for+'Good'



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[|Radi-Aid]

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 * Para-Olympics and Sports ads**


 * Gatorade – Sledge Hockey / NHL - []
 * Guinness – Wheelchair Basketball - []
 * Samsung – Sport doesn’t care who you are - []
 * Channel 4 – broadcast for London Paralympics - []

Student Added Choices Animals aren't created to be products for human beings.
 * Kevin Lee**
 * Animal Safety or Animal Preservation Ad[[image:Screen Shot 2013-03-07 at 12.18.37 AM.png]]**

= Danny Zhang = = Safe driving ads. = media type="youtube" key="a8QxZJZfU5Q" height="315" width="420"

Bri Goulding Yena Shin

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This is a promotional video for Earth Hour 2013, to encourage Earth Hour in March 23rd.

Kahn Ryu: "The Ultimate Anti-Gay Marriage" media type="youtube" key="6jrngYNGNeE" height="315" width="560" "If gays are allowed to marry, will you still love me?" Successfully using satire techniques to support gay marriage rights

Jina Yun
 * World Wide Fund for Nature **

Mason Bell Social awareness-Heaven can wait. Wear you seatbelt. http://videonew.saschina.org/watch_video.php?v=755BRW9K371G

Alex Li Chinese government advertisement on locals going back home on Chinese New Year Eve. "Everyone has to go home" http://v.youku.com/v_show/id_XNTE1NzcwOTY0.html

Karen Chen "Verbal abuse is still abuse." Michelle Chen media type="youtube" key="GM2C0fiZcp8" height="315" width="420" An Anti Smoking Ad effectively illustrating how smoking contaminates your lungs.

James Pan media type="youtube" key="nl5gBJGnaXs" height="315" width="420"

Angela Wang media type="youtube" key="17ZrK2NryuQ" height="315" width="420"

Thailand DTAC's "Disconnect To Connect" campaign promoting face-to-face social interaction over technology.

Andrew Yeung http://www.youtube.com/watch?v=TqDQ8HMtIys UN's Anti Landmine commercial

Deric Chan Vivian Xu: Even though this is only 15 stairs, the Mt. Everest emphasizes how hard it is for the disabled to climb stairs.

Sheul Cho The Beggar

Playstation

The Puppet

Tailgating

"The planet is brutally powerful. Respect it. Preserve it."

Anti-Smoking Ad- Anthony Certel [] Discussion The ads in this [|lesson] were selected carefully, as they claim to improve you or the world in some way. This brings up several discussion points worth considering as a class or in groups.
 * 1) Can advertising change the world for the better? If so, how can they do this?
 * 2) Do advertisers have a responsibility to promote social progress?
 * 3) How have advertisements changed in the past 10, 25 or 100 years? What does this say about this history of mankind or the progress of a nation?
 * 4) Find an ad on YouTube that might instigate social progress. Present this to the class in a mini-presentation. Explain how this ad instigates social progress.

Propaganda techniques In this [|activity] you will look at several ads that were used in the 1980s to persuade young Americans not to take drugs. Look at each ad below and state which of the following propaganda techniques are used. If you are not familiar with these propaganda techniques, click on the links to the glossary which explain them.

[|Analogy] [|Use of celebrities] [|Generalizations] [|Appeal to fear] [|Appeal to authority] [|Equivocation] [|Bandwagon] [|Slogans]