Gender+in+Media

[|Media] - great site for info on gender stereotypes in all kinds of media. Note this unit overlaps with our unit on Advertising, The News **AND** TV and Film!

media type="custom" key="21825808" Remember, ads can be parodied for factors other than ...   Kilbourne and Killing Us Softly Here are some of the main points that Killbourne touches on in her talk:
 * **The objectification of women** - Women are turned into objects: In ads they are photoshopped onto beer bottles, cut up into parts (in which legs or cleavage are only worth noticing), and seen as accessories. Treating them like objects is the first step in justifying violence toward them.
 * **Eroticism of violence** - In ads women are presented as the victims of sexual violence. In many ads, strangely, they seem to be sexually aroused by the violence against them.
 * **Commodification of sex** - Sex is portrayed in these ads as a something that can be bought or sold. Instead of being intimate, it becomes associated with a product, such as perfume or clothing. This brings us to the next point:
 * **The trivialization of sex** - If we are to believe that what we see in the ads is normal behavior, then sex is something simple and insignificant.
 * **Infantilism of sex** - Many sexually charged ads sexualize youth. We are led to believe that sex is something only had by the young and gorgeous. What's more, the innocence of youth is juxtaposed to the experience of sex, ironically.


 * [[file:pre-viewing questions for Killing Us Softly.pdf|Preview Questions]]
 * [[file:Killing Us Softly 4 - Study Guide.pdf|StudyGuide]]
 * [[file:Kilbourne new ad oral.docx|Oral Activity]]
 * [[file:Kilbourne written activity.doc|Written Activity]]
 * [[file:1950s ads.pptx|Have Things Really Changed?]]
 * [[file:Good Housekeeping.doc|It's Not Just in Ads Either! ]] GoodHousekeeping 1950s. What do women's magazines today say/'teach'?


 * Student Examples:
 * [[file:Kilbourne written activity -Q2.doc|Kilbourne written activity -Q2.doc]]

Masculinity and Tough Guise




 * [[file:Student Terminology Sheet.docx|Student Terminology]]
 * [[file:TOUGH GUISE Lesson One.docx|Intro lesson]]
 * [[file:TOUGH GUISE Lesson Four.docx|School violence lesson]]
 * [|Article #1]
 * [|Article #2]

So what about those sexist ads?

[|Dr. Pepper]