Advertising



What assumptions/knowledge/presumptions do you already hold? Answer in 1-2 lines under each of the six questions, and sign your name each time! No need to open any links or do any research at this point ... Through exploring these questions you will learn more about how to read an ad, make an ad, and critique an ad.

1. How are ads made?

2. What's the history of the advertising industry?

3. What's its future? (Exploring online advertising strategies)

4. How can marketing be used for good?

5. How is advertising exciting and creative?

6. How can advertising be harmful?


 * __Resources__**

of advertising terms Picturing Texts questions pp. 114-115 (scan) Marketing to Teens

Find examples of the following negative advertising techniques: (and see Gender in Media for our major focus: the normalization of what MEDIA names as 'masculine' and 'feminine')

Infantalization and Helplessness Experienced Virgins Sexualizing Products Eroticization of Violence What it means to 'Be' Masculine / Male Globalization of American Ideals for Beauty Morality and Eating Objectification Judged by Looks Alone Constructed Beauty

Now try the chart on inThinking regarding the analysis of [|Sex in Ads] (remember the logon and password info: englishalanglit=mrosen; password =
 * englishalanglit05378).** Yes, we are moving into Gender in Media!

What are some key strategies advertisers use, as seen in the following commercials :

media type="custom" key="21822900"

media type="custom" key="21822918"

media type="custom" key="21822924"

media type="custom" key="21822942"

media type="custom" key="22127186"

Banned and Controversial Ads:

[|Ads Banned for Sexual Content]

http://www.onextrapixel.com/2012/01/04/60-more-extreme-and-controversial-ads-to-stun-you-again/

See Karen's journal entry on !