2+Intro+Unit

Introductory Unit After today's initial 'get to know you' class, our introductory unit will consist of eight classes which will introduce you to the basic skills and concepts of media studies.


 * In [[file:lesson 1 and 2 powerpoint.key|class one]] we will explore these three questions: **

What are the media?

What is media literacy? (And how are you?)

Why should we study the media?


 * Classes two-nine will roughly follow the schedule below: **

Lesson Two: What is a ? In the age of media (and new media), does EVERYTHING count as text?

Lesson Three: What role do play in 'reading' 'texts'?

Lesson Four: Analyzing your own and drawing  within groups. Assigned journal task one: Presenting and analyzing this data.

Lesson Five: How do we read visual texts? An introduction to skills and strategies used to analyze still images. You'll need Picturing Texts (p. 22-54). And a !

Lesson Six: How do we read moving image texts? An introduction to camera angles and their effects. Use this [|site].

Lesson Seven: What is representation and why is it important? We will explore this important media concept in detail, as well as taking a brief look at narrative and genre.

Lesson Eight: 'The Merchants of Cool'. Through this PBS documentary about 'cool hunting' we will learn how and why the media targets teenagers in particular, and how it represents them.

Lesson Nine: The Media Industry -- a game with four players

Lesson Ten: Introductory Unit assessment.



Resources you will need for this unit:



[|Merchants of Cool chapter 1] [|Website with all chapters]



media type="custom" key="21823742"

Class-Generated Answers to our Industry Class: Use for your Final Project if they help!
 * Center Two: Vertical and Horizontal Integration **

1. Horizontal integration is the acquisition of competitors in the same section of the industry in order to gain as much control of the market as possible. Vertical integration is when a company wants to control the three main areas of production, distribution, and exhibition in order to ensure complete control of a media product. These result in large companies because one company essentially controls as much of its industry as possible

2. Fox Film Entertainment, Twentieth Century Fox, Fox Television, different cable television channels, major-league sports teams, cinemas, satellite and cable channels across Europe and Asia, newspapers in USA, Australia, and UK. News Corp has holdings in all continents bar Antarctica.

3. The Disney company owns and operates the Walt Disney Resort, a Disney Spa, Disney vacation club, Disney cruise Line and Adventures, and so on. The Disney does not only manages amusement parks, but also owns the channels, such as Disney Channel, ABC entertainment Channel.

__Center Two: 4B__

Horizontal integration - competitors in the same section of the industry; merging companies on the same level; equal status

Vertical integration - involves one company having complete control over another company; owning production, distribution, and exhibition

Interscope - > UMG - > Vivendi (Far East Movement, Lady Gaga -> Inter scope Record -> Universal Music Group -> Vivendi)

Korea Company : CJ -> CJ food production, CJ entertainment (signs contracts with celebrities and is an official reseller for many foreign CDs) ->CJ E&M (movie production) ->CGV (movie theater)

News Corp: Fox IGN NY Times Nat geo harper collins news outdoor blue sky barrons fsn mercury speed askmen.com cars guy the sun sky news text a daily telegraph sunday mail weekly times the advertiser stats american idol news pics the australian my tv the bulletinppp


 * Center Three: Investigate the financial role advertising plays in funding media products and relate this to the goals of media companies and audiences.**
 * Money Spent on advertising in different media || 2006 || 2011 ||
 * All media || 200 bil || 496 bill ||
 * Television || 32% || 42.2% ||
 * Movies & Video || 17% ||  ||
 * Newspapers || 16% || 15% ||
 * Books || 15% || 36 ||
 * Internet || 7% || 21.9% ||
 * Radio || 6% || 10.9% ||
 * Magazines || 4% || 9.7% ||
 * Recordings || 3% ||  ||

30 seconds = 3.5 million superbowl halftime = 30 mins therefore 30mins of halftime add = 3.5mil x 2 x 30 = 2.1 billion
 * Superbowl**


 * Audience segmentation** is a process of dividing people into more similar subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use

Final Projects: Check out your great work! Are mooks and midriffs real? Kahn's answer http://videonew.saschina.org/watch_video.php?v=62XOAS1BA3US

An with Rushkoff by Anthony,  by Vivian, and  by Deric

The media needs more regulation and control ... or does it? Listen to this between Renee and Jina, or this  between Sheul and Yena

A [|collage] and what we can learn about horizontal and vertical integration, by Michelle; [|another one]that considers the overall effect of one's authentic culture, by Liza

A [|review] of ... well, just about everything in our intro unit! By Jinny